Nepal advertisers: set PAN/VAT correctly in Meta Ads Manager
How Nepali advertisers can add accurate business tax information in Meta Ads Manager, verify invoices and avoid unsupported tax assumptions. By Sagar Chhetri.
A practical compliance and billing note for Nepali advertisers — accurate business information and invoice checks matter.
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What Nepali advertisers should verify Tax treatment for digital advertising depends on the buyer, the billing country, the account setup and the current rules. Entering a PAN or VAT number is useful for accurate business records, but it is not proof that every tax charge disappears. Nepal's Inland Revenue Department has published procedures covering digital services supplied by non-resident providers. Its VAT procedure includes advertising as a digital service, describes a 13% VAT rate for covered transactions and sets a registration threshold for non-resident providers. The current rule and your account's invoice treatment should be checked against the latest [IRD guidance](https://ird.gov.np/tax-laws/category/procedure) and the actual invoice. Meta's own guidance says to add a VAT number when the business is registered for VAT; account availability and billing treatment can vary by country and account. Check [Meta's VAT guidance](https://www.facebook.com/help/messenger-app/105282702894601/) before changing billing information. Do not describe the situation as automatic “double taxation,” and do not promise a tax saving merely because a tax number was entered. Income-tax deductibi
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