Sagar Chhetri Co-Founder and CEO, Saubhagya Group

Why the work moved from agency delivery to institution building

Why Sagar Chhetri moved from WoM Marketing toward building Saubhagya Group as a multi-venture institution.

Stepping back from a pure agency identity was not an ending — it was a shift toward building a longer-term group of companies.

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The WoM Chapter: 2018-2024 WoM Marketing was my baby. I built it from nothing into one of Nepal's most results-driven performance marketing agencies. The most useful evidence is not one aggregate number. It is the accumulated experience of campaigns, clients, teams and operating lessons that informed the next chapter. So why step back from something so successful? ## The Realization

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